Planning Documents
All Marketing Documents
Click any card to open the live Google document. All files are shared and ready for review.
April–May 2026
Content Plan
Pre-launch email warm-up sequence (April 15–30), full May launch email calendar, week-by-week social media posts, Shopify website update checklist, and master calendar view. 4 coordinated tabs.
Google Sheets6-Month Marketing
Plan Spreadsheet
Full strategic roadmap: channel strategy, weekly content schedule, campaign phases, KPI tracking, Klaviyo email flows, SMS timeline, influencer schedule, and budget allocation across all 6 months.
Google Docs6-Month Marketing
Plan Document
Full narrative marketing plan. Brand positioning, messaging framework, campaign strategy, channel breakdown (email, social, SMS, paid), content pillars, and tactical calendar in long-form document format.
Video ContentVideo Campaign
Scripts (5 Campaigns)
Complete scene-by-scene scripts: 7-Day Hydration Reset, 30-Day No Soda Challenge, Workout Wednesday series, Bring-a-Friend Challenge, and Dr. Now Truths. Includes static post copy for each campaign.
PackagingApproved Final
Packaging Design
DR. NOW MD Approved final packaging for 5 flavors. Pouch front & back specs, supplement facts panel (1000mg sodium, 400mg potassium, 1100mg Vitamin C), stick pack designs, and brand mark placement.
Shopify StoreShopDrNow.com
Live Shopify Store
The live storefront where all marketing CTAs direct traffic. Product pages for all 5 flavors, Klaviyo email/SMS opt-in flows, and checkout are all connected to this destination.
Content Strategy
5 Launch Campaigns
Sequential campaigns running May through October, each with dedicated video content, static posts, and social activations.
Launch campaign. Daily video + static posts over 7 days. Cumulative sugar tracker visual grows daily. Product in 50% of posts.
5 weekly check-in videos + 10 milestone posts. Removes up to 9,000 calories. #NoSodaChallenge community activation.
Weekly recurring series. 10,000-step walk + Dr. Now Electrolytes hydration integration. #WorkoutWednesday every week.
Referral-driven social activation. Tag a friend still drinking soda. #DrNowChallenge viral loop with comment engagement.
5 short-form truth videos + 10 bold static posts. Format: Hook → Behavior → Consequence → Action. "No excuses." close on each.
Product Details
Electrolyte Powder — At a Glance
Zero sugar, doctor-backed electrolyte powder. Naturally sweetened with monk fruit. 10-calorie per serving. Formulated for everyday hydration with clinical-grade electrolyte ratios.
Available Flavors (5)
Packaging Format
10-pack pouch + individual stick packs
Net weight: 1.13 oz (32g) per pouch
Distributed by Base Performance · Longwood, FL
Made in Canada · shopdrnow.com
Brand Tagline
"No more sugary drinks. No excuses."
Next Step
Ready for Client Approval
All planning documents, campaign scripts, packaging specs, and channel strategies are complete. Review each document above and confirm to proceed.